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Thriving in the Age of AI: How Startups Can Compete with Hyper-Personalized Advertising
In today’s rapidly evolving digital landscape, artificial intelligence (AI) is at the forefront, revolutionizing advertising with...

Dali Ma
Jul 24, 20243 min read
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Recalibrate Your Marketing Strategy: The Shift from Profit Margins to Market Share
Growing market share is now the gold standard of our craft, eclipsing even profit margins through pricing. But here’s the kicker – it’s...

Dali Ma
Jul 24, 20243 min read
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Why Precision Targeting is Key in Digital Marketing
In today's ever-evolving digital landscape, capturing a prospect's attention has become more nuanced and sophisticated than ever before....

Dali Ma
Jul 1, 20243 min read
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The Power of Bold Creativity in B2B Marketing
In an increasingly competitive B2B landscape, innovation in creative strategy is no longer optional—it's essential. A recent LinkedIn...

Dali Ma
Jun 28, 20243 min read
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The Waning Focus on Marketing Effectiveness: A Wake-Up Call for the Industry
The marketing industry's focus on effectiveness is waning, with only 53.4% of marketers recognizing its growing importance—a stark drop...

Dali Ma
Jun 26, 20243 min read
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Leveraging AI in Business Strategy: The Future of B2B Marketing
Embracing AI in business strategy allows B2B marketers to optimize in-person events, harness intent data, navigate buyer complexities, and e

Dali Ma
Jun 20, 20243 min read
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Navigating the Future of SEO: Embracing New Link-Building Trends
In the ever-shifting world of SEO, staying ahead means embracing change—especially when it comes to link-building. The recent article by...

Dali Ma
Jun 18, 20241 min read
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Harnessing the Power of AI for Marketing Success
Artificial Intelligence (AI) has revolutionized various industries, and marketing is no exception. Leveraging AI can provide a...

Dali Ma
May 20, 20243 min read
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Stay-at-Home Moms: Get Ready To Start Your Own Small Business
With the rise of technology, it's become easier than ever for stay-at-home moms to launch their own successful businesses. It is possible...
Dean Burgess
Jan 11, 20233 min read
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Brand Your Business With These Essential Strategies
For new business owners, learning the ins and outs of marketing is essential, and branding is a major aspect that requires quite a bit of...
Gwen Payne
Dec 11, 20223 min read
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Cash Flow Tips for Small Businesses That Really Work
Cash flow can be difficult to maintain for small businesses, especially as they’re faced with the unexpected. Supply chain issues,...
Dean Burgess
Jun 10, 20224 min read
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How Data Analytics Could Help Your Business Reach Its Fullest Potential
Typically, when it comes to a business setting, data is usually relied upon to make both minor and major business decisions. As for data...
Dean Burgess
Apr 29, 20223 min read
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How Disabled Young Adults Can Have a Successful Career in Business
With this cultural shift towards inclusivity, there are now more opportunities than ever for young adults with disabilities to join the...
Gwen Payne
Jan 18, 20223 min read
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An E-commerce Startup Guide for Younger Entrepreneurs
The e-commerce market is thriving as never before, and while this can be bad news for brick-and-mortar stores, it’s great news for...
Dean Burgess
Jan 12, 20222 min read
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Traditional Marketing Methods That Are Still Worth Using Today
The marketing field is constantly evolving, with new tools developing to keep up with evolving consumers. Methods that are popular today, li
Dean Burgess
Dec 8, 20213 min read
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4 Most Important Email Workflows For E-Commerce
The 4 main email workflows/campaigns that are typically utilised by successful online businesses that have proven to generate results.

Dali Ma
Oct 26, 20213 min read
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Is HubSpot Still Relevant Or Effective?
If you need help setting up HubSpot, or connecting HubSpot with Salesforce, please contact us here . Over the years, HubSpot has been one...

Dali Ma
Sep 17, 20213 min read
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How Small Businesses Can Continue to Cope With COVID-19
Small business owners are often told to prepare for everything. However, it’s hard to imagine that any of us could’ve prepared for...
Gwen Payne
Jun 15, 20212 min read
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Online Marketing 101: How To Start A Successful Home Business
Are you a stay-at-home parent looking to increase your savings or simply to have more money to afford a growing family? If so, you’re not...
Gwen Payne
Jun 1, 20213 min read
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How To Write Blogs For Businesses That Drive Results
Blogging is a very common way to generate traffic through SEO. It's an embodiment of keyword strategies. A common misunderstanding is...

Dali Ma
Jan 22, 20213 min read
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